New research data shows that Android users are more loyal to the smart device OS platform than those who use Apple’s iOS. The findings can be found in the Ericsson Mobility Report for November 2015.
At the moment Android owns about 80% of the smartphone market. Apple on the other hand takes only 15%. Statistics show that overall about 80% of the smartphone users stay loyal to the platform of their choosing, and that platform is more likely to be Android. According to the data provided about 82% of the smartphone users that already own an Android device purchase an Android device when it is time for an upgrade. In comparison, iPhone users tend to purchase the new model only 73% of the time. What is interesting though is that when a new iPhone is released iPhone users looking to upgrade are more loyal to Apple, while loyalty to Google drops significantly.
“The regular launch of new iOS smartphones every September causes significant temporal fluctuations in device switching patterns,” Ericsson wrote in the report.