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SaaS (Cloud Computing) News, Updates, Reviews, How-To Articles, Trends and Concepts

Entries Tagged ‘SaaS Marketing’

Emailvision extends its leadership in customer intelligence with behavioral targeting

New York, NY – September, 2012 – Emailvision Holdings Ltd., the leader in marketing automation and customer intelligence, announced it has acquired PredictiveIntent Ltd., a pioneer in behavioral targeting and predictive analytics technology. With this acquisition, Emailvision is extending its customer intelligence offering to help marketers deliver more relevant and personalized marketing experiences on their […]

Emailvision Appoints Michael Thompson Vice President of User Experience

NEW YORK – April 18, 2012 – Emailvision, the international leader in software as a service (SaaS) for online relationship marketing, today announced that Michael Thompson has joined the company as Vice President of User Experience. A seasoned expert in user-centereddesign, Michael will lead the development of innovative solutions that are designed to ensure the highest client satisfaction […]

Unica Powers SaaS Offerings with Highly Scalable Cloud Computing Infrastructure

Unica Corporation, the recognized leader in marketing software solutions, today announced significant advancements in its software-as-a-service (SaaS) architecture that powers the Unica OnDemand product line. This innovative architecture makes maximum use of cloud computing and content delivery network resources to improve the performance, scalability, and reliability of Unica OnDemand products benefitting marketers, businesses, and consumers.

  
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    • Rethinking cloud ROI: Come for cost savings but stay for agility February 16, 2018
      Companies are moving away from the traditional operations-oriented ROI model, and now look toward agility as the core metric to determine value. That’s clear in a new report called “How Enterprises Are Calculating Cloud ROI—And Why Some Enterprises Are Moving Ahead Without It,” from ISACA.Although this is new to many enterprises and analysis firms, it’s not new […]
    • The evidence is in: The cloud’s advantages are now clear to business February 13, 2018
      One of the likely outcomes of moving to the public cloud is altering how products are designed, a recent Harvard Business Review article shows. With cloud, there is closer collaboration between corporate IT departments and business units—sales, finance, forecasting, and even customer interaction. In fact, the HBR article shows that many IT departments have jointly […]
    • SaaS-ifying your enterprise application? A quick-and-dirty guide February 9, 2018
      Lots of people called it SaaS-enablement, some call it SaaS-ification of software. Whatever you call it, more and more enterprises are looking to turn some enterprise application into a SaaS cloud application.There are several reasons to SaaS-enable an internal application. Enterprises need to expose a software system to their partners and/or customers to better automate […]