On March 9 Google launched the Google Apps Marketplace. The announcement was made tonight at the “Campfire Event”.

Google Apps Marketplace is an online store selling enterprises business applications that integrate with and extend Google Apps.

“The Google Apps Marketplace offers products and services designed for Google users, including installable apps that integrate directly with Google Apps. Installable apps are easy to use because they include single sign-on, Google’s universal navigation, and some even include features that integrate with your domain’s data.”

Google Apps Marketplace will provide third-party software developers a larger cloud computing channel into which to sell their applications.

Wait, Wait , Wait – Salesforce.com will need to closely watch out this new product from Google because it can quickly threaten their Force.com and AppExchange platforms.

Google will take a 20 percent cut of application sales, recurring on subscriptions and all applications will undergo approval process before it is actually published. That sounds very familiar…did someone say Apple App Store?

Intuit, Atlassian, Manymoon, eFax, Socialwok, and Appirio were some of the first companies that were a part of the initial launch of Apps Marketplace.

Only time will tell if I am right, but I believe Google Apps Marketplace could lead to having better DROID and CHROME OS applications.

Here is a link to Google’s “About” page where you will find more detailed information.

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